Silvia Aulet Serrallonga

The importance of perceiving and knowing children visiting museums in Iran, inform researchers about the shortcoming of fundamentals in this regard, and despite the many potentials of this area, Children's visit to Museums in Iran is facing serious obstacles considering such shortages. In this regard, it seems very important to understand the importance of considering children as museum visitors. According to recent literature and perspectives advanced by experts related to this topic, all with the intent to broaden the views of museum professionals, this presentation wants to clarify the main results of these investigations which include: • Innovations of museums for children during their visit to learn and discover cultures • Children's criteria for visiting museums, and service quality factors (PhD thesis of researcher: Quality approach in the development of children's visit model), • Social and cultural influences in shaping society, The results offer a framework as a point of departure for understanding children in museums. To sum up, it can be said that museums have important entities for children's attractions, which with proper planning, attention and investment, can turn into young audiences' spotlight.