Social Innovation

INTRODUCTION: Today, organizations live in changing environmental conditions and various factors affect their performance strategies. Therefore, organizations should consider critical situations or crises and identify organizational strategies for crisis prevention and effective and efficient crisis management. To deal with the crisis, organizational learning plays an effective role in strategic preparation for crisis management; moreover, altruistic behavior and social innovation can play a facilitating and effective role in critical situations. Accordingly, the present study aimed to investigates the relationship of organizational learning and strategic preparation for crisis management with the mediating role of social innovation and altruism in the Red Crescent Society, Gilan, Iran. METHODS: This descriptive-correlation study was conducted based on an applied research method. The statistical population includes the staff of the branches of the Red Crescent Society, Gilan, Iran. The participants were selected using the stratified sampling method, and Cochran's formula was used to determine the sample size (n=208). The data were collected through standard questionnaires. FINDINGS: According to the results, organizational learning has a significant and direct effect on altruism, social innovation, and strategic preparation for crisis management. Moreover, social innovation and altruism play a mediating and effective role in the relationship between organizational learning and strategic preparation for crisis management. CONCLUSION: The results revealed that organizational learning has a positive effect on strategic preparation for crisis management, social innovation, and altruism. In addition, an increase in learning improves social innovation, altruism, and strategic preparation for crisis management.