Co-word Analysis

Today, due to the large volume of data and the high speed of data production, it is practically impossible to analyze data using traditional methods. Meanwhile, data mining, as one of the most popular topics in the present century, has contributed to the advancement of science and technology in a number of areas. In the recent decade, researchers have made extensive use of data mining to analyze data. One of the most important issues for researchers in this field is to identify common mainstreams in the fields of data mining and to find active research fields in this area for future research. On the other hand, the analysis of social networks in recent years as a suitable tool to study the present and future relationships between the entities of a network structure has attracted the researcher’s scrutiny. In this paper, using the method of co-occurrence analysis of words and analysis of social networks, the scientific structure and map of data mining issues in Iran based on papers indexed during the years 1388 to 1398 in the Civilica database is drawn, and the thematic trend governing research in this area has been reviewed. The results of the analysis show that in the category of data mining, concepts such as clustering, classification, decision tree, and neural network include the largest volume of applications such as data mining in medicine, fraud detection, and customer relationship management have had the greatest use of data mining techniques.

Purpose: The research aims to visualize and analyze co-word network, and thematic clusters of the intellectual structure in the field of digital content management during 2010-2020. Method: The study is applied research with a descriptive approach which is conducted by techniques of co-word, and social network analysis. Data analysis and visualization of the co-word network were represented by SPSS, UCINet, and Python programming language. Findings: 8 main clusters are identified. The cluster multimedia content management & retrieval is the most mature and central thematic cluster. The USA and various sub-categories of Computer Science are located in the top ranks of WOS in the field. Most productions were published in 2020. Generally, the Clusters were labeled in two contexts of health and LAM (Libraries, Archives, Museums, and cultural heritage). Conclusion: Content-based management and retrieval are focused on artificial intelligence, decision-supported, knowledge-based and ontological techniques which are conducted as novel approaches and underlying trends in the field.