Emir Durmaz

Introduction: The aim of the present study was to investigate the role of artificial intelligence in value co-creation in virtual learning environments, with a focus on the moderating role of ethical behavior. Material and Methods: The research method was correlational. The statistical population consisted of primary school teachers in Istanbul during the COVID-19 pandemic (year unspecified), from which 200 individuals were selected using simple random sampling as the study sample. The data collection tool was an electronic questionnaire. Data analysis was conducted using structural equation modeling (SEM). Results: The results indicated that the direct effects of artificial intelligence (β = 0.21) and ethical behavior (β = 0.37) on value co-creation in virtual learning environments were positive and significant at the level of P < 0.01. Furthermore, the moderating role of ethical behavior in the relationship between artificial intelligence and value co-creation in virtual learning environments was significant at the level of P < 0.01. Conclusion: The findings demonstrated that the proposed model had a relatively good fit with the data and was able to explain 64% of the variance in value co-creation in virtual learning environments.