The current study investigated the distribution of animal terms in the Persian book of Marzbannameh and their metaphoric repetition in the users’ opinions, thoughts, and worthiness. By investigating the Persian book of Marzbannameh as one of the famous literary books which is rich of animal conceptual metaphors, a corpus of 376 animal terms in content has been chosen and analyzed. Four raters who were the Persian Literature teachers analyzed accurately the pertinent book for evaluating the available animal metaphors. And, two other raters who were the Persian Literature professors were asked to study the decisions and present the final propositions if they had different ideas about a concept. Moreover, as a supporting research method, focus groups were engaged by the Persian Literature teachers and professors to give their ideas and thoughts about the positive and negative qualities of the contained animals in the selected book. The results offered that animals are not distributed alike in this book, are used with diverse conceptualizations and stood for both positive and negative connotations. Also, it was found that the domestic animals generally have positive characteristics; however, some of them violate this rule, connoting just negative characteristics. After all, the wild animals, except for hawk, generally have negative characteristics.
