Human rights diplomacy is considered as a consequence of globalization. While many norms and issues are extensively globalized, nonetheless they can be implemented based on cost and benefit analysis (i.e. maximization of benefits and minimization of costs). States have to take their responsibility of human rights by demonstrating their responsiveness towards their people, international organizations, human rights entities, civil societies and NGOs. This accountability would improve their position in international public opinion and would prove their legitimacy in the globalized world. Human rights diplomacy could be defined at strategic and tactical levels. The main question treated in this article is how Brazil has planned its strategies and tactics on human rights diplomacy? The importance of scrutinizing on Brazilian human rights diplomacy is that Brazil, as an emerging power, has been playing an effective role in the transitional international system. In fact, Brazil, as a first step, has defined its proper and suitable strategies and tactics, and as a second step, it has been highlighting its role in international organizations inter allia the United Nations, and finally it has increased its credit and prestige among south counties in the framework of BRICS and south-south dialogue. Analysis of Brazilian human rights strategy indicates that this country tries to stratify its human rights diplomacy firstly at regional level and secondly at international level; to implement this multilayered diplomacy, it seeks to involve interested stakeholders including NGO’s and civil society actors.
