مطالب مرتبط با کلید واژه " Mobile-based social networks- attitude- gratification- learning- motivation- interaction "


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An Empirical Study Examining Attitude of active Iranian Internet users towards Mobile-Based Social networks

نویسنده:

کلید واژه ها: Mobile-based social networks- attitude- gratification- learning- motivation- interaction

حوزه های تخصصی:
  1. علوم اجتماعی ارتباطات مطالعات فضای مجازی، جهانی شدن و تکنولوژی های نوین ارتباطاتی مطالعات فضای مجازی شبکه های اجتماعی
  2. علوم اجتماعی ارتباطات مطالعات فضای مجازی، جهانی شدن و تکنولوژی های نوین ارتباطاتی مطالعات فضای مجازی شبکه های اجتماعی موبایل محور
تعداد بازدید : ۴۳ تعداد دانلود : ۷۶
In today’s world, there is no doubt that mobile-based social media networks are dynamically changing the way people share ideas and interact. Whether it be connecting with friends, sharing information with a mass audience, participating in a collective dialogue about a topic, or utilizing one of the countless other features of these social networks, these empower users to communicate in new, dynamic ways never before seen in today’s society. The aim of this paper is to study the attitude of active Iranian Internet users towards Mobile-based social networks. The impact of gratification of social media; learning/ pedagogy; motivation occurrence and interaction with others is tested through structural questionnaire. The sample consisted of 384 Iranian users from Kish Island. Data analysis shows that there is significant correlation between attitude and gratification of using media, learning through using media, motivation of using media and Interaction with others.