This study aims to explore the adoption and implementation of emerging technologies in Small and Medium-sized Enterprises (SMEs). By understanding the motivations, challenges, benefits, and future plans of SME founders, this research provides insights into how these businesses leverage technology to enhance their competitiveness and operational efficiency. The study employed a qualitative research design, utilizing semi-structured interviews with 25 founders of SMEs across various industries. Participants were selected using purposive sampling to ensure diverse representation. Data collection continued until theoretical saturation was achieved. The interview data were transcribed and analyzed using NVivo software, following a thematic approach to identify key themes and insights related to technology adoption and implementation in SMEs. The study identified several motivations for technology adoption, including competitive advantage, cost efficiency, customer demand, innovation drive, and growth opportunities. Key challenges faced by SMEs included financial constraints, technical difficulties, resistance to change, regulatory and compliance issues, knowledge gaps, vendor dependence, and time constraints. The benefits realized from technology adoption encompassed improved operational efficiency, enhanced customer satisfaction, revenue growth, better data analytics, increased employee productivity, and greater market adaptability. Future plans of SMEs included continued investment in technology, scaling up implementation, focusing on employee training and development, forming strategic partnerships, enhancing cybersecurity measures, and improving customer engagement. The adoption and implementation of emerging technologies present significant opportunities for SMEs to enhance their competitiveness and operational efficiency. However, SMEs must navigate various challenges to realize these benefits. By adopting a strategic approach and leveraging external partnerships, SMEs can successfully implement new technologies and drive sustainable growth. This study provides valuable insights into the experiences of SME founders, informing both practice and policy in the context of technological advancement in small and medium-sized enterprises.
