coastal tourist villages

Tourism has always been important throughout history, but what is now given to this particular dimensional activity is the potential of this activity in the field of employment and sustainable economics. Although tourism has many advantages and potential, there are also disadvantages in terms of moral degradation and the destruction of natural habitats. Bandar Anzali, one of the northern cities of the country, has a lot of tourist attraction that has been a destination for many tourists every year, and eventually it has positive and negative results in this city. The main objective of this study is to analyze the characteristics and capacity of tourism in Bandar Anzali. The research method is based on descriptive-analytic method, which is data collection by desk and field method. Identifying and evaluating these capabilities in terms of weaknesses, strengths, threats and opportunities by studying literature and interviewing experts, and SWOT issues are divided into two categories: internal (including strengths and weaknesses) and external (including opportunities and threats). Therefore, after the formation of the model and the calculation of the geometric mean of the pairwise comparisons of the AHP method, the matrices derived from the collective judgment of the experts entered the Super Decosions software, and the results of hierarchical analysis in the form of software output are obtained from the weight related factors and inconsistency rates of different matrices.