Anzali Wetland

The unique geographical location and diversity of natural phenomena have led Iran to be recognized as the fifth country with a natural diversity in the world. However, despite the abundance of natural attraction, Iran’s ecotourism is faced with obstacles and challenges for attracting tourists. Among the various kinds of natural attractions, wetlands and preserved areas have a high potential for sustainable tourism development that can provide investment opportunities for public and private sector managers in tourism development and research programs. In this paper, attempts have been made to explore sustainable tourism development potential by identifying the ecosystem potentials of the Anzali Wetland, especially the presence of native and migratory birds in this area. The research uses a descriptive-analytical method that is based on library documents, the Internet websites, and a questionnaire. The SWOT model was used to analyze the hypotheses. It seems that the Anzali Wetland has the potential to attract tourists who come to visit migrating and local birds in most seasons. So, with proper planning and using the experience of developed countries, such as the Kushiro Wetland in Japan, we can develop ecotourism and also, we can make it a matter of culture to monitor and protect the environment as a shelter for local and migrating birds.

Tourism has always been important throughout history, but what is now given to this particular dimensional activity is the potential of this activity in the field of employment and sustainable economics. Although tourism has many advantages and potential, there are also disadvantages in terms of moral degradation and the destruction of natural habitats. Bandar Anzali, one of the northern cities of the country, has a lot of tourist attraction that has been a destination for many tourists every year, and eventually it has positive and negative results in this city. The main objective of this study is to analyze the characteristics and capacity of tourism in Bandar Anzali. The research method is based on descriptive-analytic method, which is data collection by desk and field method. Identifying and evaluating these capabilities in terms of weaknesses, strengths, threats and opportunities by studying literature and interviewing experts, and SWOT issues are divided into two categories: internal (including strengths and weaknesses) and external (including opportunities and threats). Therefore, after the formation of the model and the calculation of the geometric mean of the pairwise comparisons of the AHP method, the matrices derived from the collective judgment of the experts entered the Super Decosions software, and the results of hierarchical analysis in the form of software output are obtained from the weight related factors and inconsistency rates of different matrices.