Virtual

The increasing number of domestic and international tourists and the steady increase in the revenue generated by them have led to establishment of tourism as one the most important and dynamic activities in today’s world. Numerous nations, with an increasing number, are realizing the fact that in order to improve their economic situation must become creative and come up with innovative solutions. Such innovation, which has gained importance and attracted attention of majority of the nations during the past two decades, is Virtual Tourism. Hence, due to the importance of the above facts majority of nations are attempting to promote their tourism by applying the necessary tools in the fields of computer and computer software to promote and propagate their assets in the best manner, across the globe.

Purpose: With the spread of environmental issues attention to the responsible environmental behavior of citizens to reduce environmental pollution it has become very important. Therefore, the purpose of this study was to explain the relationship between the public sphere (virtual and non-virtual) and responsible environmental behaviors of citizens. Methodology: The present research method was a quantitative from type of survey. The research population was all the citizens over 18 years old of Tehran city in 2021 year with the number of 6348162 people, which the sample size based on the Cochran's formula was determined 384 people, and in this study due to possible dropouts 400 people were selected as a sample. The samples of this research were selected by multi-stage cluster sampling method and responded to demographic information form and researcher-made questionnaires of virtual and non-virtual public sphere (32 items) and responsible environmental behaviors (32 items). Data were analyzed with tests of Pearson correlation coefficient, multiple regression by stepwise method and analysis of variance in SPSS software. Findings: The findings showed that the virtual and non-virtual public sphere had a positive and significant relationship with responsible environmental behaviors of citizens (P<0.001). Also, the virtual and non-virtual public sphere significantly could predict 31% of changes of responsible environmental behaviors of citizens (P<0.001). In addition, there was no significant difference between responsible environmental behaviors of citizens in terms of the type of virtual network and marital status (P>0.05), but there was a significant difference in terms of education level (P<0.05). Conclusion: The results of this study indicated a significant relationship between virtual and non-virtual public spheres and responsible environmental behaviors of citizens. Therefore, in order to improve the responsible environmental behavior of citizens can be provided the ground for the improvement of the public sphere.