Sport Tourism

The purpose of this study was the effect of cultural on sports tourism marketing in Iran. The research method in this study was Descriptive and field. For this purpose, Mahmoodi Yekta and et al' questionnaire (2012) was used. Reliability of questionnaires after a pilot study using Cronbach's alpha test, (α=0.86) was obtained. Statistical population of survey is all an active sport tourists from Russia, Turkey, Armenia, Uzbekistan, Greece, Sweden, Canada, Jordan, Kuwait, and India that traveled to Iran for doing sports competition (N=132). The sample size was considered equal to the population. Descriptive and inferential statistics methods for data analysis were used. The results showed that according to the mean of cultural factors, Religious and ideological differences factors in order of priority are effective in developing active sports tourism in Iran. The research findings have emphasis on the importance of cultural as factors affecting attracting sport tourism. Thus, it is recommended that sport managers created an appropriate strategic planning to increase sport tourist by cultural factors.

The purpose of this study was to re-identify the potential environmental and natural attractions that can affect the sport tourist attraction development from perspective of experts and pundits in Shahrud and determine the importance rate of each variable. This is a survey research analysis. At first, a list of environmental attractions and sport natural potential were prepared in the study area. Then, through using geographical information system (GIS) and land use map layers overlaying technique and also Transmittal, Shahrud city natural attractions were prepared for the first time. Information layers overlaying has been done by Arc GIS software edited version. In the following, through a questionnaire in the form of Likert, which its validity was approved by professors, and, its reliability was obtained (α = 0.95) by Cronbach alpha, were consulted. The statistical population of this research includes four different groups of tourism, environment and natural resources experts, university teachers, sport and exercise experts, managers and relative staffs of tourism travelling official tours. Statistical sample of (n=26) samples available of total population of (n=40) have been achieved. In this study, Factor analysis was used for analysis. Also, the results of internal and external factors collected in separate matrix implied that the total value of weakness and strengthen point was (M2.229); it indicates that the weakness points defeated the strengthen points; the total value of threats and opportunities was (M=2.253) which indicates that threats defeated the opportunities. Hence, the chosen strategies are defensive.

The purpose of this study was to identify and effective role of each of infrastructures related to sports tourism development in Mazandaran province. This study is based on a descriptive-survey method and is a type of field study. The statistical population included sport management professors, experts and heads of sport associations from Physical Education administration and the tourism experts of the Mazandaran province, which are all considered and targeted research were selected as examples. The tool used to collect data was a researcher-made questionnaire which its reliability was obtained by Cronbach`s alpha 86%. The questionnaire was design according to the Likert 5-point scale and 83 usable questionnaires were obtained . The friedman test and t-test was used for inferential analysis. Results showed that all the factors for the development of sports tourism infrastructure of a country is higher than average level 3, hence These factors affect the order of priority and importance in attracting tourists and in the management of marketing and advertising(4.72) is primarily important. It should be noted that the development of sports tourism, as may be that all the factors infrastructure and facilities affecting tourism, in the areas considered particularly sports tourism infrastructure And create appropriate strategies for marketing and tourism development, because of The weakness in tourism marketing and advertising of the backwardness of the country of the rising trend of the industry.

Sports tourism is one of the most attractive types of tourism that occurs in different regions and countries. This  tourism type is effective in economic fields and extremely significant in cultural and sportsmanship contexts.  To this end, the current research aimed to identify and explain the effective components of sport tourism in the  sublimity of culture and sportsmanship, conducted through a mixed method. This research approach was  sequential exploratory in two qualitative-quantitative phases, in which “thematic analysis” and “survey”  methods were used, respectively. The first phase’s statistical population included experts in sport tourism, sport  management, culture management, and sportsmanship, with 14 individuals participating in semi-structured  interviews using a purposive sampling method. After determining the effective actors in this field, 32 experts  responded to questionnaires using a systematic sampling method in the study’s second phase. According to the  research findings of the first phase, the themes extracted from the semi-structured interviews comprised 39  fundamental themes, 15 organizing themes, and four global themes. Per the second phase of the study’s  findings, all themes were approved by the experts, all determinants of the role of sport tourism in the sublimity  of sports culture and sportsmanship. As a result, sports tourism, while creating macroeconomic benefits for  residents and visitors, significantly contributes to the sublimity of sports culture and sportsmanship, where this  category can strengthen the value and ethical attitudes in addition to creating recreational experiences

Given the importance of desert sports in the development of sports tourism in desert areas, the purpose of this study was to assess the effect of destination image on satisfaction and revisit the intention of desert sport tourists in the Lut desert of Iran as a desert sport destination. The research population was sport tourists who had visited the Lut desert (in Iran) in 2020. 208 valid and reliable questionnaires were distributed among the research samples that were selected through a convenience sampling approach. The model validity and the relationships among research variables were verified by using structural equation modeling with PLS. The research findings demonstrated that destination image of a desert sport destination has influenced desert sport tourists’ satisfaction and their revisiting intention. Moreover, tourists’ satisfaction had a significant effect on tourists’ revisit intention. The findings of this study can lead to a better understanding of behavioral mechanisms that can provide reliable principles for maintaining and developing sport tourism in desert sport destination destinations.