Social relationships

Background: Today, the influence of the media on the moral relations of individuals at the interpersonal and social level is an important part of the field of social sciences. The structure of TV talk shows is one of the most influential programs in the lifestyle and behavior of the audience. Therefore, the present study was formed with the aim of designing a branding model for a television talk show with an emphasis on ethical and social factors. Method: This is a qualitative research in terms of the purpose of applied research and exploratory research that used the Grand Theory method. The community included media professionals and TV producers and programmers, from whom 30 people were selected as a sample by the method of snowball and achieving theoretical saturation. It was an in-depth interview tool. And data were analyzed using selective open-axis coding method. Results: The findings showed that 51 open codes in 14 central dimensions affect the branding of television talk show. Conclusion: Based on the model obtained from the present study, in order to brand a television program, it is very important to observe ethical components as a central category. This central category is influenced by causal conditions such as the identity of the program and the professional ethics of managers, and with strategies such as incentive and punitive policies, the development of ethical policies and continuous improvement can be approached to the ultimate goal of branding. However, it should be noted that this way political, cultural, social and economic factors intervene, and contextual issues such as center management, conflict of interest and communication channels should also be considered. Article number: 65

It seems that success in municipal wastes management has a detectable relationship with citizens' participation and social mechanisms. So, the present study has done for recognition of systematic relations of effective social parameters on municipal solid waste administration. Data have collected in two phase to fill of questionnaires including awareness assessment of MSW office's personnel of urban 22-district Tehran municipality organization and effective factors on MSW management; Then, social parameters relations effective on MSW via S-LCA in different phases such as temporary storage, gathering, transportation and processing, recycling and proper disposal. Results shown that was got 16 grading (than 20) of municipal waste administration awareness by personnel of MSW office in district that has counted including good grades. Waste management of district municipality has got final grading equal 72 (than 100) that shown have good performance (71-90), but the worst was source separation of waste with grading 24 (than 40) rather than other stages. The most important social factor effective on waste's LCA has were social acceptability that got more final weight (0.49) and among these indices such as noise pollution and private space have more importance. Then, social performance and equality play a same role that social performance in addition to the recycling of start point, destination and job creation, be influenced by social acceptability; Social equality is influenced by distribution and locating index, as well as, quality employment. Average of normal values for indices of each component in different scenarios has shown transfer station scenario has the highest ratio of social acceptability (1.8) and performance (0.7) and caused low amount of social impacts. In other side, landfill scenario (direct way) has the lowest normal value of social equality (0.8). Albeit, due to the weight of social acceptability of first scenario (temporary storage of waste in transfer station and transfer of them to final landfill waste), is desirable, environmentally has advantages than two other scenarios, such as direct job creation, lower fuel consumption and visual pollution prevention.