literary tourism

Literary tourism is a sort of cultural tourism that deals with places and occasions from fictional texts and the lives of their authors. This might be related to a novel or a writer, such as going to a poet's grave. Literary tourism is, in fact, a kind of Tourism that adds to the knowledge and information of tourists and is a kind of combination of entertainment and education helping a lot to know more about society and culture as well as helping nations and cultures becoming closer and closer to each other at the international level. The present study is applied and descriptive survey research in terms of purpose and method, respectively. The statistical population of the study is literary tourists includes the city of Shiraz. All statistical analyses were performed using SPSS and AMOS software programs, and a regression method was exerted to test the path analysis of hypotheses. Findings of this study indicate that literary tourism has a positive, significant effect on increasing re-visit tourism destination through the originality of the tourism destination brand, brand love, attachment, nostalgia, and loyalty of attitude and action.  

Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is always one of the most important sources of attracting tourists.The purpose of this paper is to analyze and explain planning for the development of literary tourism in Fars province. The main question of this article is that what are the literary tourism potential and resources for attracting tourists in Fars province, and especially in Shiraz, and what are the cultural reasons for planning for the development of literary tourism in this province?In addition to the main question other sub-questions are also raised in this article including that what is literary tourism? And what’s relationship has with cultural tourism? The hypothesis of the article to answer the above questions is that literary tourism is an important part of cultural tourismthat in Iranexist great emphasis on expanding it and Fars province and especially Shiraz city due to the location of the tomb of Hafez and Saadi, Khwaju Kermani, Sibawayh and ... in it shall be looked in planning for tourism development as a pole of literary tourism. The results of this article show that First, the cultural approachis considered Ruling spiritOn Tourism Planning in Iran and literature is also a valuable part of Iranian culture and the city of Shiraz and Fars province are also prominent in this regard. Planning for development of literary tourism in Shirazneed to pay attention to these areas: 1- Development and promotion of literary tourism centered on Shiraz 2- Attention to the literary tourism infrastructure in Shiraz 3- Conducting the commemoration and commemoration of literary celebrities in Shiraz.4- Marketing of literary tourism tours with emphasis on Shiraz city, with the focus of faculty and students of Persian literature. 5- Conversion of places related to literary works of Shiraz to literary tourism. 6- Protection of literary heritage of Fars province and Shiraz city 7- Specialized organization of literary tourism centered on Shiraz. Given this introduction in this article will try using of library resources and scientific and research articles as well as analysis of tourism statistics in Fars province and Shiraz pay to analyze and explain the planning potential for the development of literary tourism in Fars province.

This study is a structural equation modeling study. It has investigated the effect of literary tourism during the Covid-19 virus pandemic on tourists' behavioral goals through the attitude of mental norms. The present study is a one-section survey. The statistical population of this study includes all tourists who visited the cultural and spiritual sites of Shiraz, like Hafez and Saadi tombs. Literary tourism is a concept that praises the culture and heritage of a destination. The concept is to go to locations worldwide highlighted in some non/fictional novels. They can fascinate new tourists, increase the number of domestic travelers, and promote tourism destinations. Because the sample size is unknown through Cochran's formula with a 95% confidence level, 384 people were selected by the available sampling method. They answered the questionnaire about the effect of literary tourism during the Covid-19 virus pandemic on tourists' behavioral goals. The collected data were analyzed by using Amos software and SPSS. Confirmatory factor analysis, the reliability and validity of the contract measurement model, Cronbach's alpha results (above 0.7), and composite reliability (greater than 0.7) for the reliability and mean of the extracted variance (greater than 0.5) were confirmed. The structural equation model was used to test research hypotheses and the relationships between research variables (spiritual factors, behavioral purpose). The results showed that spiritual variables, in general, have a positive effect on the behavioral goal of tourists through the attitude of tourists' mental norms. This attitude was also recognized as a significant mediator between spiritual perception and behavioral goals. The findings of this study indicate that literary tourism has a positive, significant effect on increasing re-visit tourism destinations through attitude, mental norms, and perceived behavioral control.