Social networking sites

Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

In the academic context, social networking sites (SNSs) have reshaped the way university students connect and communicate with each other, and the way they learn, thus influencing their identities and dimensions. This paper aims to investigate the impacts of SNSs use by students on their academic performance at the University of Taiz. A survey questionnaire was conducted to a total sample of 357 undergraduate students via personal administration and by an online platform to gather the initial information on their use of SNSs and the influence on their academic performance. The hypotheses of this study were studied and tested using descriptive statistics, regression model, T-test, and analysis of variance (ANOVA). The findings of H1 indicate that the impact of the use of SNSs on students’ academic performance was statistically significant Interaction with the teacher (II) Collaboration with coworkers (CC) Engagement (EN) and learning a cooperating (LC). Meanwhile, the results of H2 indicate no significant differences between the mean averages of the respondents’ answers for (purposes, the impact of the use of SNSs, and academic performance) due to gender, and age, respectively. Thus, using SNS as a learning tool has a great potential to improve students’ academic performance because it allows students to be more connected. Overall findings of this study indicate that the use of SNSs impact undergraduate students by factors are studied on academic Performance to some extent and suggested future strategies to enhance students’ awareness to manage their time, multitasking skills, and study activities to enhance their academic performance and achievements.