health tourism

This study aims to investigate the factors influencing the formation of organic services marketing in the tourism industry. According to the research conducted by the researcher, organic services are a new definition in the service industry. Organic services should represent high quality and health, just as organic products do. This research was conducted using a mixed qualitative and quantitative approach. The grounded theory was used in the qualitative part, through which the concepts and categories were identified in three stages of open, axial, and selective coding. Data were collected using in-depth and semi-structured interviews. The snowball sampling was used, reaching saturation with a total of 13 experts in the ecotourism and nature tourism industry. Five subcategories of influencing factors on the axial phenomenon were obtained from the qualitative method. The axial phenomenon had four subcategories itself. The results obtained from the qualitative part were examined using the quantitative method of structural equations. All five causal factors (climatic attractiveness and novelty, abundance of traditional and rural houses, experience of silence and peace, enjoyment and experience of health tourism, and people companionship and synergy of tourism) affected the axial phenomenon of the tourism industry significantly and positively.

Today, health tourism is a growing phenomenon, especially in developing countries, which has been greatly affected by the Covid 19 crisis. After overcoming this crisis and re-competing in this industry, our country also needs to develop capabilities. Take your marketing step and move towards being financially agile. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high added value, is therefore cost-effective. The present study was conducted with the exploratory mixed research method and the purpose of designing and validating the agile financial marketing capability model in the health tourism industry in Iran. The statistical population includes health tourism industry experts and prominent professors in the field of finance who have worked in medical centers that provide health tourism services. The research findings led to the identification of 14 main concepts that were presented in the form of a paradigm model and the central category of agile financial marketing capabilities (specialized and structural capabilities) was empirically examined with real data and confirmed.

Urbanization and urban development have been considered as one of the main phenomena of contemporary age. As the last century was called as industrial revolution, the current century can be called as urban revolution. Urbanization growth in its modern meaning has been originated from industrial countries and changed to a worldwide phenomenon in the second half of twenties century and was intensified more and more. One of the most important challenges which urban planners were faced by was the way of providing urban permanent financial resources. This challenge is more and more increased when the need for public services in cities and financial limitation in municipalities from other side are increasing. In this regard, one of the items seeming to be influential in stabilization of urban income in Tehran is the increase of health tourism capacities. This study has been practical in term of objective and descriptive analysis in term of method. In order to complete the information and better investigate the topic of the research a questionnaire was designed based on hypothesis and distributed among 155 health tourism experts and authorites in Tehran. The results showed that health tourism qualification is influential on stabilization and cooperation of urban incomes in Tehran.

Health tourism, as a subset of Tourism, is composed of separate sections. This industry is currently one of the most leading and lucrative industries in the World. Different countries benefit from this industry according to their abilities, capabilities and the amount of attention they pay to it. But Iran is not able properly to exploit these sections due to its capabilities. One of the main obstacles to the development of Health tourism are international sanctions. This study aims to answer the following Question: How international sanctions effect on development of Health tourism in Iran? According to the descriptive- analytical method from the statistics and data of reputable international and domestic organizations and through the following hypothesis supposes that international sanctions, directly and indirectly, hinder the development of Health tourism. The results demonstrate that international sanctions directly prevent the sale of aircraft and its parts, bank transactions and etc. and indirectly, by prohibiting the export of oil, petrochemical products, minerals and crude metals, cause the government a lack of access to foreign currency, thereupon creating the budget deficit and ultimately postponing the development of infrastructure as a base for development of health tourism, therefore, it has a negative impact and reduces the growth rate of its development.