Petroleum Industry

Strategic management contexts usually define a couple of activities, including preparing a mission statement, which is one of the essential parts in developing the strategic plan of an organization. Numerous researches in the strategic management literature have expressed the attributes of an effectively written mission statement for a firm in general. Although the corporate mission statement and its components vary from industry to industry, none of the researchers have specifically studied the components of a corporate mission statement in the petroleum industry. In this study, the general components of the corporate mission statement were extracted and listed based on the strategic management literature review. Then, the most important components of the corporate mission statement specific to the petroleum industry were selected using the industry experts’ opinions. The grey systems theory was utilized to aggregate the expert judgments that are qualitative in nature. Fourteen components for the petroleum industry corporate mission statement were selected as the research results. Whether developing a new business or reformulating direction for an ongoing company in the petroleum industry, these specific components should be included in the content of the corporate mission statement.

To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical sampling of in-depth, semi-structured interviews of 15 experts from the oil industry. The initial model of the research was achieved with 19 (major) factors which were divided into 6 aspects according to the experts’ views: causal circumstances, the major factor, background circumstances, interventions, strategies and consequences. Next, in the quantitative section, the validity of the research was investigated through a surveying method and the questionnaire tool. The statistical population includes a limited number of managers and experts from the oil industry in research and planning fields, counting up to 170 people from whom 118 were selected through random sampling. After evaluating the reliability of the questionnaire, the questions themselves were validated and their number was narrowed down. Carrying out an explanatory factor analysis, the components were reduced to 14 and the dimensions to 5. The relationship between the dimensions was assessed through the correlation test and then the final pattern was designed. Eventually, the theory of the study was developed under the supervision of experts. The significant results of this study were finding the interventions, including productivity, governmental support, social institutions, and sustainable development along with the strategies, including reviewing the energy section structure, improving the managers’ perspectives and developing the green investments.