norms

In our modern life, the introduction of new technologies and subsequent boom in satellites, television, as well as the Internet has made the world a much smaller place allowing different nations, cultures, and languages to interact more frequently. One of the biggest concerns of audiovisual translators is cultural and ideological items which taboo terms are included. This study aims at investigating the strategies applied in the translation of taboo terms, from English into Persian, in five dubbed Hollywood movies broadcast by Islamic Republic of Iran Broadcasting. The original movies were compared with their dubbed Persian versions based on Sharifi and Darchinian’s (2009) strategies. The “Censorship” strategy is the topmost used strategy in the rendition of the taboos with the highest frequency (56%). The second frequent strategy is “Taboo to Taboo” which involves 19%, the third frequent strategy is “Euphemism” with 13%, and the least frequent strategy for dealing with taboos is “Taboo to Non-Taboo” which is 12%. The results of the present study show that considering ideological and cultural aspects of the society, Iranian AV translators attempted to moderate and soften the original taboo terms, which would be considered as taboo by the cultural standards of the Iranian audiences.