Dena Tire Company

This research aims to study the impact of reverse logistics capabilities on firm performance with mediating role of business strategy. This is a survey type and applied form research. Also, this research entity is descriptive-correlation, based on data collection method. Current research sample includes all 310 top and inter-mediate and operational managers of Shiraz Dena Tire Company. In this research, Cochran model was used to compute required sample (95% meaningfulness level). Thus, for such a sample, this research needs 171 participants. The research materials include research-made questionnaire. Results showed that logistic data management (closed loop capability, integration capability, cooperation capability, institutional incentive and conformity capability) has meaningful impact on organizational performance.