درخت حوزه‌های تخصصی

Purpose: Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things. They can contribute to brand equity—by establishing the brand in memory and creating a brand image—as well as drive sales and even affect shareholder value. Methodology: This study aimed to investigate the integrated approach of marketing communications and its impact on tourism marketing in Soleimani Governorate. For the current study, an analytical descriptive technique employed to match the nature and circumstances of gathering reliable academic descriptions of the phenomenon's status quo while making initial assumptions.The sample size used for the study was 252 employees from the population selected at tourism organizations.The researcher used a range of statistical methods using the SPSS program and Amos Program in order to analysis data.The study showed that integrated marketing communications have become one of the most important factors on which various tourism companies rely to attract tourists, in line with the development in the surrounding environment, the aspirations of tourists and changes in the ways they deal with tourism programs.Integrated Marketing Communications is the link between tourism institutions and their target audience of tourists. Where the tourism activity is based on the role of integrated marketing communications in introducing tourists to the tourism potentials and potentials that the region enjoys. Findings: The results showed that there are no significant statistically differences among the researched organizations towards the study variable according to the difference in all their personal characteristics: gender, age, academic qualification, and years of experience. Conclusion: The results of the statistical analysis of the field side showed that more than half of the respondents in the surveyed tourism companies in the city of Sulaymaniyah in the Kurdistan Region of Iraq are males compared to females.

Purpose: The integration of visual and verbal modes in educational materials, particularly in school textbooks, plays a chief role in enhancing the learning experience. Thus, the present study aimed to analyze the intersemiotic complementarity of verbal and visual modes in three English school textbooks from two countries with different policies toward English education at public schools, Iran and Malaysia. Methodology: Employing a qualitative descriptive approach, this study analyzes the intersemiotic complementarity within English school textbooks used in the first grade of high school in Iran and Malaysia, focusing on three selected textbooks: Prospect 1 (Iran), Form 1 (Malaysia), and Pulse 2 (Malaysia). The analysis was guided by Royce's (1998) framework for intersemiotic complementarity, with a particular emphasis on the ideational metafunction. This involved examining the coherence between visual representations (images) and textual content (dialogues) to assess how these elements complement each other in conveying educational content and facilitating learning. Findings: The analysis revealed a marked disparity in the integration of visual and verbal modes between the textbooks from the two countries. Iranian textbooks, specifically Prospect 1, demonstrated a significant disconnect between images and text, often leading to confusion and potentially hindering students' learning. In contrast, the Malaysian textbooks (Form 1 and Pulse 2) exhibited a high level of intersemiotic complementarity, with images effectively supporting and enhancing the textual content, thereby facilitating a more cohesive and comprehensible learning experience for students. Conclusion: The study demonstrates the importance of cohesive integration of visual and verbal elements in textbooks to support effective learning, highlighting the need for strategic multimodal design in educational materials. By ensuring a cohesive integration of visual and verbal elements, textbooks can become more effective tools in enhancing comprehension and improving learning outcomes. This research contributes to the growing discourse on multimodal education, suggesting pathways for future investigations into the optimization of textbook design for enhanced educational impact.

Purpose: The monitoring system in sports organizations plays an important role in improving their quality. Therefore, the aim of this study was to provide a comprehensive model for improving the monitoring system in sports organizations with a mixed approach. Methodology: In terms of purpose, the research was applied and in terms of the data collection method, it was mixed and exploratory. In the qualitative phase, the sample was 16 faculty members and experts related to the field of sports management, who were selected by purposive sampling. In the quantitative phase, the sample was 200 employees of sports organizations who were selected by multi-stage cluster sampling method. Data were collected by semi-structured interviews and researcher-made questionnaires and analyzed by coding methods and structural equation modeling. Findings: The findings of the qualitative phase showed that the comprehensive model for improving the monitoring system in sports organizations has 69 open codes in the form of 10 main categories, including productivity, administrative health, individual platforms, transparency, superstructure, infrastructure, continuous evaluation, intra-organization, extra-organization, general supervision, special And he was smart. The findings of the quantitative phase showed that for the comprehensive model of the improvement of the monitoring system in sports organizations, 9 components including productivity, administrative health, individual platforms, transparency, superstructure, infrastructure, continuous evaluation, intra-organizational, extra-organizational, were identified, the factor loadings of which were all higher than 0.40, the average The extracted variance was all higher than 0.50 and the reliability was higher than 0.80. Also, the mentioned model had a good fit and the effects were significant. Conclusion: The identified categories and components for the comprehensive model of improving the monitoring system in sports organizations can help the officials of sports organizations in providing solutions to improve the activities of the organization.