درخت حوزه‌های تخصصی

The aim of this paper was to investigate the effect of the competitive environment on brand performance of the sports goods with the mediating role of marketing strategies in Iran. The statistical population of the study consisted of managers, staff, distributors, shop assistants, manufacturers of Iranian sports goods and sport products in Tabriz. 150 subjects were studied through total sampling approach and completed the questionnaire. Structural equation modeling were conducted for data analysis. The results showed that: a) there is a positive and significant relationship between competitive environment and brand performance, b) there is a positive and significant relationship between competitive environment and the marketing strategy, and c) there is a positive and significant relationship between marketing strategies and the brand performance. The findings also demonstrated that the research model has an appropriate fitness.

Purpose: This study was conducted to present the model of the effect of comprehensive quality management on job satisfaction, affective commitment and organizational citizenship behavior in the Ministry of Sports and Youth. Method: The statistical population of this study includes all employees of the Ministry of Sports and Youth, using simple random sampling, 253 of them were selected as statistical samples. The tools used in this study included Hartline and Farrell's job satisfaction questionnaires (1996); Moda et al. (1979) emotional commitment questionnaire; The Organizational Citizen Behavior Questionnaire of Teper et al. (2004) and the Comprehensive Quality Management Questionnaire of Zhang et al. (2000), whose formal content, and structural validity have been confirmed. Also in a study, questionnaires were distributed among 30 employees of the Ministry of Sports and Youth, using Cronbach's alpha, reliability of organizational citizen behavior questionnaires, job satisfaction, emotional commitment questionnaire and comprehensive quality management questionnaire. 0.81, 0.73, 0.75 and 0.76, respectively. To analyze the data, descriptive and inferential statistics (Pearson correlation coefficient, and structural equation model) were used in SPSS and LISREL software at a significance level of P <0.05. Results: The results show that total quality management has a positive and significant effect on emotional commitment (β = 0.67), job satisfaction (β = 0.61) and organizational citizenship behavior (β = 0.85). The results also shows that job satisfaction had a positive and significant effect on organizational citizenship behavior (β = 0.52) and emotional commitment (β = 0.75) and organizational citizenship behavior also had an effect on emotional commitment (β = 0.54). It has a positive and significant effect. Conclusions: Therefore, staff managers in the field of Warsaw should emphasize the presentation of these principles in order to increase productivity in the country's sports. It is suggested that the special method of evaluation of managers of the Ministry of Sports and Youth be designed based on quality awards and that the best managers be identified and encouraged in this regard every year.