درخت حوزه‌های تخصصی

Purpose: The use of solar energy has long been human interest. Some countries are trying to gradually replace fossil energy with solar energy because of special benefits such as lack of environmental pollution, frequency, immortality, and sustainable access. The potential of solar energy provides a good platform for the development of marginal villages and regions that are deployed away from urban centers or rural population centers. However, in some countries, despite the favorable weather conditions, for various reasons, the use of solar energy technology is still not commensurate with the potentials. Design/Methodology/Approach: This research adopted a descriptive-analytical method to explain the potentials of solar energy technology for sustainable rural development in the study area on 400 randomized samples. The potential and process of developing and expanding solar energy technology, as an effective factor, was determined by 34 items under indicators such as education and awareness-raising, knowledge and skills, trust-building, capacity building, participation, and partnership in investment. The dependent research variable was also measured through 106 items in ecological, socioeconomic, and physical dimensions of settlement development. Findings: The results suggested that the utilization of solar energy technology was effective in promoting sustainable development indicators of rural settlements in the study area. Hence, it is suggested to pay further attention to improving training and raising awareness as well as building support for villagers to increase the level of employment, participation, and investment in the utilization of solar energy technology.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.