رابطه میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی (مقاله علمی وزارت علوم)

درجه علمی: نشریه علمی (وزارت علوم)

درجه علمی در دسته‌بندی سابق وزارت علوم: علمی-پژوهشی

نویسندگان: مهرناز علیزاده روزبه میرزایی فیلیپ پیرس

منبع: مطالعات مدیریت گردشگری سال پانزدهم بهار 1399 شماره 49

کلید واژه ها: شخصیت مقصد تمایل به بازگشت تمایل به توصیه تحلیل عاملی اکتشافی ایران

حوزه های تخصصی:

حوزه‌های تخصصی مدیریت مدیریت بازرگانی مدیریت جهانگردی

doi: 10.22054/tms.2020.11047

شماره صفحات: ۹۵ - ۱۲۴

دریافت مقاله تعداد دانلود : ۳۲۷

آرشیو

چکیده

باوجود اینکه پژوهش های بسیاری در زمینه ی برند سازی مقاصد صورت گرفته است، مطالعه در زمینه ی شخصیت مقصد همچنان محدود باقی مانده است. هدف از انجام این پژوهش شناسایی شخصیت مقصد ایران و بررسی رابطه ی میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی ورودی با استفاده از مدل آکر(1997) می باشد. جامعه آماری این پژوهش را گردشگران بین المللی ورودی به ایران تشکیل می دهند. پرسشنامه پژوهش به صورت تصادفی میان اعضای نمونه توزیع شد و از مجموع 420 پرسشنامه جمع آوری شده، 407 پرسشنامه ی صحیح مورد تجزیه و تحلیل قرار گرفت. نتایج بدست آمده از تحلیل عاملی اکتشافی و رگرسیون چند متغیره نشان می دهد، گردشگران ویژگی های شخصیتی را به مقاصد گردشگری نسبت می دهند و شخصیت مقصد درک شده ایران در نظر گردشگران بین المللی دارای 3 بعد مهمان نوازی و فرهنگ، بی ریایی و با طراوت است. هدشتی، زهره؛ خانی، سجاد و اجلی، امین. 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رابطه میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی (مقاله علمی وزارت علوم)

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رابطه میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی (مقاله علمی وزارت علوم)

درجه علمی: نشریه علمی (وزارت علوم)

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آرشیو شماره ها: ۶۴

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